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persuader

The Key to Successful Persuasion: How to Not Be Like Flo from Progressive

January 31, 2017January 16, 2017 by Andy

Guest Post by Katie Kuzmishin There you are: sitting in your living room watching your … (Full Post)

Categories BlogTags attitudes, influence, messages, persuasion, social influenceLeave a comment
moral_sanderssmaller

The Power of Moral Opinions

June 7, 2016June 7, 2016 by Andy

If you didn’t notice, the presidential primaries are in full swing. Daily, we’re seeing news … (Full Post)

Categories BlogTags attitudes, morality, opinions, persuasion, social influenceLeave a comment
influencebanner

Just Ask! (Why We Underestimate How Often People Say “Yes”)

May 31, 2016May 21, 2016 by Andy

I’ll go ahead and out myself…I’ve had a lifelong love of magic tricks. Growing up, … (Full Post)

Categories BlogTags Biases, compliance, errors, judgment, persuasion, social influence1 Comment

Psychology of Opinions: How Other People’s Opinions Affect Our Own

March 1, 2016November 10, 2016 by Andy

Who are you rooting for in the presidential primaries these days? Maybe you’re on Team … (Full Post)

Categories BlogTags attitude change, attitudes, opinions, persuasion, social influence, Social Network13 Comments
mereexposure

How Sitting Quietly Can Increase Your Influence: Mere Exposure and Social Influence

December 1, 2015January 17, 2016 by Andy

I find that I usually really like the first song on an album. When I … (Full Post)

Categories Blog, Persuasion Science BlogTags Attraction, compliance, helping, mere exposure, persuasion, social influence3 Comments
woman-hand-smartphone-laptop

Search Engine Manipulation: How Tampering with Search Engines Could Swing an Election

September 22, 2015August 31, 2015 by Andy

The notion of “mass influence” is by no means new. Museums are filled with wartime … (Full Post)

Categories BlogTags elections, persuasion, political attitudes, political psychology, social influence, social media2 Comments
unsplash18

How Many Arguments Are Enough to Be Persuasive?

August 25, 2015November 23, 2015 by Andy

Imagine two people try to convince you to buy their respective brands of kitchen products. … (Full Post)

Categories Blog, Persuasion Science BlogTags arguments, attitudes, elaboration, opinions, peripheral cues, persuasion, social influenceLeave a comment

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