Persuade Them How They Want to be Persuaded: Regulatory Fit
There are two kinds of arguments I could make for eating more fruits and vegetables. … (Full Post)
persuasion
Search Engine Manipulation: How Tampering with Search Engines Could Swing an Election
The notion of “mass influence” is by no means new. Museums are filled with wartime … (Full Post)
When A Brain Knows What Will Be Popular: Social Neuroscience and Predicting the World
There’s no doubt that neuroscience is a hot field. More and more, neuroscientists have turned … (Full Post)
How Many Arguments Are Enough to Be Persuasive?
Imagine two people try to convince you to buy their respective brands of kitchen products. … (Full Post)
Feeling Coerced and Resisting Persuasion: Psychological Reactance
In general, people don’t like to be told what to do. When we feel pressured … (Full Post)
10 Mind-Body Connections You Didn’t See Coming
Research on “embodiment” (or “embodied cognition”) has exploded in recent years. The idea behind this … (Full Post)