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influence

email communication

Are You Persuasive Over Email? (No.)

March 21, 2017March 7, 2017 by Andy

Last year, I wrote about some fun research showing that people are more persuasive than they … (Full Post)

Categories BlogTags influence, persuasion1 Comment
persuader

The Key to Successful Persuasion: How to Not Be Like Flo from Progressive

January 31, 2017January 16, 2017 by Andy

Guest Post by Katie Kuzmishin There you are: sitting in your living room watching your … (Full Post)

Categories BlogTags attitudes, influence, messages, persuasion, social influenceLeave a comment
Influence

Effective Influence with the “Foot-in-the-Door” Technique

January 24, 2017November 30, 2018 by Andy

Guest Post by Zachary Mastrich Have you ever bought something and then later wondered why … (Full Post)

Categories BlogTags attitudes, cialdini, compliance, influence, persuasion1 Comment
Fluency and Puppies

Using Psychology to Convince Your Parents to Get a Puppy

January 10, 2017January 8, 2017 by Andy

Guest Post by Stephenie Little Did you ever try to convince your parents to let … (Full Post)

Categories BlogTags attitudes, influence, persuasion1 Comment
christmas psychology

The Psychology of Christmas Music and Holiday Scents

December 20, 2016December 10, 2016 by Andy

“It’s the most wonderful time of the year”…or so you’d be told (aka sung at) … (Full Post)

Categories BlogTags holiday, influence, marketing, persuasionLeave a comment
Is fear persuasive?

Fear Appeals: Persuade When They’re Afraid

August 16, 2016September 20, 2016 by Andy

There’s been a lot of talk about fear in the current election. In particular, many people[1] … (Full Post)

Categories BlogTags emotion, fear, influence, opinions, persuasion, political psychology2 Comments
price psychology

Price Psychology: Making Discounts Seem Like the Best Deal Possible

July 19, 2016July 13, 2016 by Andy

Price psychology is a fascinating area of research. How do people think about prices? Can … (Full Post)

Categories BlogTags influence, marketing, Perception, persuasion, PriceLeave a comment

The Mere Exposure Effect

March 15, 2016March 5, 2016 by Andy

You have probably had the experience of hearing a new song and not caring for … (Full Post)

Categories BlogTags attitude change, attitudes, influence, persuasion, subliminal14 Comments
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3 Powerful Ways Labeling People Prompts Action

August 10, 2015August 9, 2015 by Andy

We can define ourselves by what we do or by who we are. For example, … (Full Post)

Categories BlogTags behavior, developmental, influence, labels, The Self2 Comments
YOU_ARE_FREE_to_do_what_we_tell_you_(4979259657)

Feeling Coerced and Resisting Persuasion: Psychological Reactance

August 5, 2015November 23, 2015 by Andy

In general, people don’t like to be told what to do. When we feel pressured … (Full Post)

Categories Blog, Persuasion Science BlogTags freedom, influence, persuasion, reactance, threat2 Comments

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